EchoBrain makes it simple to collect and display customer reviews on your Fourthwall store. Follow this guide to understand how reviews are collected and how you can customize settings to fit your brand.

1. How EchoBrain Collects Reviews

Unverified Reviews

These reviews come from the Product Review or General Review widget displayed on different pages of your store. Since anyone can submit a review through these widgets, EchoBrain does not verify whether the reviewer actually purchased the product.

Verified Reviews

These reviews come from the review request emails EchoBrain sends to customers a set number of days after their purchase (default: 15 days). Since EchoBrain gets notified about each purchase, we can verify that these customers actually bought the product they are reviewing.

Verified reviews, once published by the merchant or someone on the merchant’s team, will display a “Verified Buyer” badge.

Key Difference: Verified reviews come from real customers, while unverified reviews can be submitted by anyone.

2. EchoBrain Works Automatically

Once EchoBrain is integrated with your Fourthwall shop, it immediately starts sending review request emails to customers who have made a purchase—no additional setup is required.

However, you can fine-tune your review collection process by customizing various settings within EchoBrain.

3. Customizing Review Collection Settings

All of these settings live under Reviews → Review Settings, split across several tabs.

Request Scheduling

• Set up one or more “Request timing” rules, each tied to a Country — for example, “After the order is (fulfilled), send the review request after 15 Days” for United States orders. Click “Add another timing” to add a different delay for another country.
• A Review requests blocklist lets you paste email addresses (one per line) that should never receive a review request.
• A Marketing consent toggle lets you restrict requests to only customers who’ve opted in to marketing communications.

Email Templates

• Edit the Subject line, Sender name, Reply to address, and Preview text to match your brand’s tone and style.
• Sender email is shown but grayed out — it’s tied to your sending domain and can’t be changed.
• The Email template (HTML) itself is a fixed, ready-made design you can preview but not edit directly.

Product Management

• A table listing your products, each with a toggle to turn review requests Active or Inactive for that product.
• Select multiple products and use “Turn off review requests” to disable them in bulk.
• Need to manage requests for many products at once? The separate Product Groups tab (a Pro feature) lets you organize products into groups — see our dedicated guide for how to set one up.

Coupons (Encourage More Reviews!)

This tab is exclusively available to users in the PRO plan.

• Turn on the Automatic Coupon toggle to offer a discount code to customers who submit a verified review.
• Enable Fourthwall Promotion to automatically pull valid discount codes from a promotion you’ve set up in your Fourthwall shop admin, instead of managing a list yourself.
• Set a Discount label (the text shown to the customer) and a Static Backup Code to fall back on if you run out of unique codes.
• A Low stock alert lets EchoBrain warn you when your available codes are running low.

How to add reviews manually?

Method 1

While you wait for your customers to submit reviews for your products, you may want to import reviews that you may have gotten in the past into EchoBrain, in order for you to be able to display those reviews on your Fourthwall shop as well. If those reviews are a bunch, you can automatically import the reviews by following this guide. However, if they are only a couple, you can also add those reviews manually.

Go to your EchoBrain dashboard and click on “Manage Reviews” under “Reviews”. Then, click on the “Add Review” button on the top right corner.

Then, on the form that shows up, enter the details of the review you want to create, and click the “Save Review” button:

• Product: Start typing the name of the product you want to create the review for and pick it from the search results, or select “General (no specific product)” to create a review without a reference to any product — this will only show up on the General Review Widget

• Rating: The rating of the review (A value between 0 and 5 stars)

• Comment: The content of the review itself

• Merchant’s Reply: Fill this field if you would like to reply to the review

• Author name: The name of the person who submitted the review

• Author email: The email of the person who submitted the review

• Customer Media: Drag and drop images or a video (high-res JPG, PNG, or MP4, up to 50MB) submitted along with the review

• “Publish review” toggle: Turn this on if you want the review to be published right away

• “Mark as verified” toggle: Turn this on if you want the review to show the “Verified Buyer” badge as soon as it is created

Method 2

Another way in which you can add your first reviews manually is from the actual review widgets that show up on your shop. For example, if you have gone through the process of setting up and displaying your review widgets on your site, by following this guide, you can go to your site where your widgets are displaying, and click on “Write a review” to enter the information from the review that you would like to manually add. Then, you can go into your EchoBrain dashboard and publish it as explained here.

Final Thoughts

EchoBrain makes it simple for Fourthwall merchants to collect and display powerful customer reviews. Whether you rely on unverified reviews from your store’s widgets or verified reviews from purchase-based email requests, reviews help drive credibility and boost conversions.

Set up your review collection strategy today and start leveraging customer feedback to grow your business!